How are affiliates using Twitter?
Twitter has reached a milestone of processing 50 million tweets a day. And the volume of searches on twitter apparently surpassed that of Yahoo! and Bing combined. Twitter now has to be part of any marketing strategy. So, what are affiliates doing about it? At present I don’t have any experience with this. I have a few ideas though, but I am not sure how effective they are going to be. For example, when processing a product feed, detecting good deals and tweeting them using automation can result in several tweets, but could be considered a spam. Also, if you are tweeting hundreds of such tweets a day, who would want to follow you? I think, the strategy should be in such a way that the affiliates post only the best deals and offers and sometimes even attract the audience to their own websites rather than directly to the retailers. In process, may be it would be possible to gather some following on twitter and build some brand and loyalty. But that’s not something that’s easy for most affiliates.
I would love to hear what others think of Twitter as a marketing platform for affiliates.
Here is a twitter search engine that allows you to research on prices of products and services. You can see how the affiliates are using twitter to promote deals when you research for prices. Most of them are focusing on hot high-end electronics products. This may be an opportunity for other affiliates to find out products that are less promoted to reduce competition.
ptoogle
August 3, 2010 at 12:16 am
“For example, when processing a product feed, detecting good deals and tweeting them using automation can result in several tweets, but could be considered a spam”
You hit the nail right on the head. I used to get tons of spammy tweets like those until I decided to unfollow a bunch of twitter users. Myself I don’t even post more than 3-4 tweets per day. And all of that is not promotion: it is mix of good content and affiliate links.
Kathleen Calderon
April 5, 2011 at 4:26 am